Pelican

The Pelican imprint, originally founded in 1936 by Allen Lane to provide affordable non-fiction for a mass audience, was relaunched in May 2014 with a fresh design, reviving the famous blue of the original books.

Pelican publishes accessible and intelligent books of lasting value about essential topics, from economics to evolution. As authoritative, democratic and approachable guides to intellectual subjects, written by leading experts and expert communicators, our introductions are the first books to turn to on any given topic.